"The British public begun to realize that Portugal is not just sun, sea and good weather but also a Country that holds other attractive aspects like food, nature, cultural tourism and a number of other attractions and services that the British tourists are recently getting to know better," said Cecilia Meireles, Portugal Tourism State Secretary.
Traditionally, British tourists enjoy areas of the Algarve region and Madeira island but the tourism campaign of other regions begin to deliver results.
"Although there is a very substantial tourism growth in these regions, the truth is that there are other regions, such as the Alentejo and the center of Portugal that are beginning to feel the effect of our campaign, as they are receiving more British tourists nowadays.
Below, the video for 2011 tourism promotion, with the campaign: "The Beauty of Simplicity" It is quite obvious that the Portuguese are decided to showcase their country as a cultural and adventure spot just as well as having fantastic beaches and good weather.
After a fall of 2.3 percent in overnight stays between 2009 and 2010, the number of British travellers rose 18.5 percent from 2010 to 2011, more than double of the national average (8.1 percent).
The Portuguese Tourism Office launched last year the campaign "Prove Portugal," (Taste Portugal) as a way to enrich and differentiate Portugal attractions from the other 'Beach and Sun" destinations in Europe. This is definitely an appeal for the food, the wine and an attempt of putting Portugal on the map as the country that has the best fish in the world.
Watch below the promotional video of the campaign:
But the tourist must observe that there are other attractions and new tourism segments, such as the nature and new trends such as bird watching, besides the strong cultural appeal. Watch the video below about birdwatching in southern Portugal.
Original article adapted and modified by C. Jacobs.
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